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TAT: Optimising Performance and Maximising Profitability

In the fast-paced world of real estate, where timing can make or break a deal, the concept of TAT (Turn Around Time) holds immense significance. It refers to the duration it takes for a property to be listed, marketed, and sold or rented. With Knest, we know time makes all the difference as it determines the success and profitability of the project.


Let’s explore how TAT can optimise performance.


TAT encompasses various stages of a real estate transaction, starting from the initial listing of a property to the final closing. It involves activities such as property preparation, marketing, showings, negotiations, inspections, and paperwork. The expeditious progression of a property through its various stages is directly correlated to reduced holding costs and an increased likelihood of obtaining a favourable deal.



Turn Around Time in Real Estate:


Minimising Holding Costs


Holding costs, including mortgage payments, property taxes, insurance, and maintenance expenses, can significantly eat into the profitability of a real estate investment. By reducing the time a property spends on the market, investors can minimise these costs and increase their overall returns.


Capitalising on Market Demand


Properties that remain on the market for an extended duration risk diminishing their appeal to prospective buyers or tenants. By strategically reducing turnaround time, builders have the opportunity to capitalise on the prevailing market conditions.


Building a Positive Reputation


A prompt and effective turnaround time plays a pivotal role in establishing a favorable reputation within the industry. Satisfied clients who experience the swiftness and efficiency of the transaction process are more likely to spread positive word-of-mouth referrals. A strong reputation, in turn, can open doors to expanded business opportunities and a wider clientele.



Strategies to Optimise Turnaround Time


Effective Marketing:


Employ an all-encompassing marketing approach to generate optimal visibility for the property. This entails utilising professional photography, virtual tours, online listings, social media promotion, and partnering with local real estate networks to ensure widespread exposure.


Streamlined Processes:


By streamlining administrative processes and minimising paperwork through digitization, automation, simplification, and improved communication, organisations can significantly reduce the time required for transactions. This not only enhances efficiency but also allows employees to allocate their time and resources to more valuable activities, leading to increased productivity and overall success.



To achieve success, it is crucial for real estate professionals to adopt comprehensive strategies and maximise exposure for properties, ultimately leading to increased interest, faster sales, and a broader client base. By embracing Knest's cutting-edge technology and 100% delivery record, professionals can effectively navigate the real estate landscape, expanding their business opportunities. With Knest as a trusted partner, the real estate industry can thrive, providing efficient and satisfactory experiences for all stakeholders involved.

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